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The new Audi A7 Sportback: The sporty face of the luxury class
  • Four-door coupé embodies progressiveness in design and technology
  • All-digital control system and mild hybrid technology
  • Gran Turismo with enhanced handling and more long-distance comfort
Johannesburg, 19 November, 2019 - The A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupé sets standards in the luxury sedan class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, digitalization, a sporty driving experience and a versatile space concept.


The new Audi A7 Sportback: The sporty face of the luxury class


  • Four-door coupé embodies progressiveness in design and technology
  • All-digital control system and mild hybrid technology
  • Gran Turismo with enhanced handling and more long-distance comfort

Johannesburg, 19 November, 2019 - The A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupé sets standards in the luxury sedan class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, digitalization, a sporty driving experience and a versatile space concept.

Dynamics at their most beautiful: the exterior design

The exterior of the A7 Sportback is a true expression of Audi's new design cues. With large surfaces, sharp edges and taut, athletic lines, the A7 signals dynamics and progressiveness from every perspective. Up front, the Singleframe grille, the narrow headlights, the boldly contoured air inlets and the flat front end convey at a glance the sportiness of the Gran Turismo. The headlights come standard in the HD Matrix LED version with dynamic turn signals and light design.

The Audi A7 Sportback is an athletic sculpture with a long engine hood, long wheelbase and short overhangs. Pronounced contours emphasize the wheels, which measure up to 21 inches in diameter, and reference Audi's quattro genes. These genes determine the proportions of the vehicle's body. The silhouette is defined by the dynamic roofline, which drops sharply toward the rear. Four figures delineate the sporty character of the large coupé: It is 4,969 millimetres long, has a wheelbase of 2,926 millimetres and is 1,908 millimetres wide, but stands only 1,422 millimetres high.

As with the previous model, the rear end is tapered like that of a yacht. The long luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h. A flat light strip - a design feature common to all of Audi's top models (as seen on the Audi Q8) - joins the rear lights, whose tail lights are made up of 13 vertical segments. When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and in the headlights, highlighting the big coupé's dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is largely devoid of chrome. The paint range offers a choice of 15 colours, eight of which are new.

The optional S line exterior package further hones the look, with modifications to the radiator grille and the front air inlets, the sills and the front and rear diffusers. They are trimmed in gloss black and more strongly sculpted.

Show car design comes to production: the interior

The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. With a large panoramic glass sunroof as standard, the interior lounge of the A7 brightens up. Its reduced, clean design language is based in a one-of-a-kind balance of tension and coolness. The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The centre console is oriented toward the driver, underscoring the Gran Turismo's sporty character. Four key values characterize the interior concept: progressiveness, sportiness, intuitiveness and sophistication.

All colours, upholstery materials and inlays underscore the new aesthetic in the vehicle. Standard seats are available in Milano leather with an upgrade to a Sport seat or a S Sport seat that comes fitted with the sophisticated Valcona leather or the S embossing as part of the S line Sports package.The standard contour ambient lighting package traces the contours and subtly highlights the space in 30 different colours.

The 10.1-inch upper display (in combination with MMI navigation plus) is tilted toward the driver. With its black panel optics and framed in a graphite grey aluminium clasp, it almost disappears into the dashboard when switched off. The body supporting the clasp is itself a geometric sculpture. The display's user interface appears as soon as the car is opened. In keeping with the interior design, the look is reduced and succinct.

The 4-zone comfort automatic air-conditioning system is another standard feature on the Audi A7 Sportback. The deluxe automatic air conditioning ensures optimum temperatures with a simultaneous increase in the feeling of space and fresh air. A defroster nozzle for windscreen and side mirrors is also included.

Control at your fingertips: MMI touch response control system and voice control

The new Audi A7 systematically continues Audi's digitalization strategy of the Q8. The interior architecture melds seamlessly with Audi's new MMI touch response operating concept. It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.

The driver controls the infotainment system from the upper display. Mounted on the asymmetric console of the centre tunnel, the 8.6-inch lower display provides access to the climate control system, comfort functions and text input. Drivers can rest their wrist on the automatic transmission's wide selector lever knob.

Audi offers an optional head-up display that projects important information onto the windshield. MMI navigation plus also includes the Audi virtual cockpit with a 12.3-inch display as standard.

The MMI touch response operating concept features haptic and acoustic feedback and is as intuitive to use as a smartphone. Users hear and feel a click as confirmation when their finger triggers a function. With its logical and flat menu structure, the system allows fast access to the various vehicle functions, and it can also be personalized thanks to configurable and movable "favourites" buttons.

The optional voice control in the new A7 Sportback makes operation even more convenient. With MMI navigation plus, the natural speech dialogue system processes questions and commands with information stored on-board.

More convenience: infotainment features

The new A7 Sportback comes standard with the MMI radio plus and MMI navigation plus with MMI touch response. The standard Audi phone box offers inductive charging for driver convenience and the Audi smartphone interface (also standard on the vehicle), allows for easy connectivity to Apple Car play and Android Auto. The Bang & Olufsen Premium Sound System is a standard feature on the new A7 and delivers fascinating 3D sound to the interior of the cabin.

Intelligent: the Audi safety systems

The new A7 Sportback features a range of safety assistance systems to make things easier for the driver. This includes adaptive cruise control with speed limiter, efficiency assist, swerve assist and turn assist; 360? camera; land departure warning; night vision assistant and park assist. All driver assistance systems feature improved control mechanisms.

Handling and long-distance comfort: the chassis

The new A7 further extends its synthesis of sportiness and comfort. The optional dynamic-all-wheel steering, the new electronic chassis program (ECP) - the central controller for the chassis - and the updated air suspension make it even more agile, nimble and comfortable. The A7 is thus the perfect Gran Turismo: dynamic and agile on twisty country roads, yet comfortable on long highway stretches.

Many aspects of the front and rear axles have been developed from scratch. The standard progressive steering, whose generally sporty ratio becomes even more direct the further the steering wheel is turned, features a new concept for intensive road feedback. Mounted behind large wheels with improved rolling comfort are aluminium fixed-calliper brakes with discs up to 400 millimetres in diameter. Customers can choose between four suspension setups: a conventional steel spring suspension, the sport suspension that lowers ride height by 10 millimetres, electronically controlled damping and the self-levelling adaptive air suspension.

The top chassis-related innovation is dynamic-all-wheel steering. It combines direct, sporty steering response with unshakable stability, resolving the conflict of aims between agility and comfort. The steering ratio varies as a function of speed between 9.5:1 and 16.5:1 by means of active steering interventions at the front and rear axle. At the front axle, strain wave gearing is used to superimpose these in response to the driver's steering input. At the rear axle, a spindle drive turns the wheels by as much as 5 degrees. At low speed, they steer counter to the front wheels to further increase the agility of the big coupé when parking or driving in urban traffic, for example. This reduces the turning circle at full lock by 1.1 metres. At 60 km/h and above, the rear axle steers in the same direction to increase straight-line stability and facilitate lane changes.

The driver can use the Audi drive select system to activate different ride profiles featuring a more pronounced difference between comfort and sportiness than in the previous model.

Mild hybrid system for greater comfort and efficiency

A powerful 3.0-litre turbocharged V6 engine with 250 kW supplies effortless cruising and overtaking power in the A7 Sportback. A standard 48V mild-hybrid system provides greater comfort and efficiency. It also helps to keep fuel thirst down to 6.8 litre / 100 km corresponding to CO? emissions of 154 grams. This new mild hybrid system (MHEV) uses a 48-volt primary electrical system. A belt alternator starter (BAS) works together with a lithium-ion battery and achieves a recuperation performance of up to 12 kW when braking. At speeds between 55 and 160 km/h, the four-door coupé can coast in freewheeling mode with the engine deactivated and then restarted comfortably via the BAS.

The start-stop function has been significantly expanded and now activates at 22 km/h. In combination with the standard front camera, the engine is restarted predictively while at a standstill as soon as vehicle ahead begins to move. The four-door coupé sprints from 0 to 100 km/h in 5.3 seconds and is paired with a seven-speed S tronic. Its quattro drivetrain uses the efficient ultra-technology that activates rear-wheel drive as needed.

The body concept: Coupé, Sedan and Avant in one

The A7 Sportback combines the best of all worlds and is a dynamic all-around talent for business and recreation. It offers the design of a coupé, the spaciousness of a sedan and the variability of an Avant. The interior concept of the A7 Sportback impresses with more space and more comfortable seating - and that despite having a dynamic roofline. Compared with the previous model, interior length has increased 21 millimetres, resulting in more rear knee room. Rear passengers also enjoy more head room. The loading width has also increased compared with the previous model and now measures 1,050 millimetres.

Despite the markedly dynamic lines, the luggage compartment has a base capacity of 535 litres. This increases to 1,390 litres with the rear seats folded down. The luggage compartment has been optimized so that two golf bags now fit horizontally - in addition to the optional spare tire. The optional sensor-controlled rear hatch opens and closes automatically in response to a foot motion.

Pricing and availability

The new Audi A7 55 TFSI Sportback quattro S tronic is priced at R 1,250,000 and comes standard with the 5 year / 100 000km Audi Freeway plan, inclusive of all taxes. The new vehicle is currently available for sale at all Audi Dealerships around South Africa. The S7 Sportback will be included into the range in quarter one next year, followed by the high performance model, the Audi RS7 Sportback to be launched in the second half of 2020.
All Power Audi ends 2019 GTC on a positive note
28 October, 2019, Delmas. All Power Audi’s title fight of the 2019 Global Touring Cars Africa Championship (GTC) ended in the very first lap for Simon Moss, while taking the lead in the season finale. It was an unfortunate ending for the successful All Power Audi Team’s 2019 campaign at Redstar Raceway in Delmas.

Simon Moss was just two points adrift, ahead of the final round of the GTC Championship at Redstar Raceway. With the most wins to his name, and leader of the championship for the first six rounds, he was one of the top favourites for the crown. As lady luck would have it, Moss by tack position, had just reclaimed the championship lead when a mistake by another competitor resulted in a huge accident - putting paid to any championship hopes.


All Power Audi ends 2019 GTC on a positive note


  • Simon Moss wins the most races and most pole positions in 2019
  • Maiden victory for Tschops Sipuka in 2019
  • All Power Audi achieves third place in the GTC Manufacturers Championship
28 October, 2019, Delmas. All Power Audi’s title fight of the 2019 Global Touring Cars Africa Championship (GTC) ended in the very first lap for Simon Moss, while taking the lead in the season finale. It was an unfortunate ending for the successful All Power Audi Team’s 2019 campaign at Redstar Raceway in Delmas.

Simon Moss was just two points adrift, ahead of the final round of the GTC Championship at Redstar Raceway. With the most wins to his name, and leader of the championship for the first six rounds, he was one of the top favourites for the crown. As lady luck would have it, Moss by tack position, had just reclaimed the championship lead when a mistake by another competitor resulted in a huge accident - putting paid to any championship hopes.

The preparations before the last round were less than ideal for the All Power Audi Team, besides the fact that Simon Moss and Tschops Sipuka were the only two drivers that had never been to Redstar Raceway. The four kilometre Delmas Racetrack, which is known for its tight twists and turns, was an extra hurdle to overcome.

Race 1: At the rolling start, Moss was able to put championship leader, Keagan Masters, under pressure and took second position. “The car felt really good and I knew I was able to push the All Power Audi the way I wanted to,” Moss explained. By turn five, Moss showed a strong pace and piled the pressure onto Wolk, who went off the circuit. Wolk’s attempted recovery resulted in the accident that ended Moss’s championship aspirations. Tschops Sipuka saved the honour for the All Power Audi Team with a fourth position.

Race 2: Tschops Sipuka took an early second position in the race and was en-route to score a final podium of the season. It was a hard fight for Sipuka, to keep his P2 from Keagan Masters and Johan Fourie. In the fourth lap, it was Fourie who pushed Tschops out of the way and off the track. Sipuka recovered to get back on to the circuit and finished his race in 5th position.

“By race day we had achieved a setup that I believe could have easily given Simon a five second win in Race 1. However, lady luck was not on our side as that huge mistake by Wolk relinquished us from a very possible championship title to 5th place - a bitter pill to swallow. This year has clearly showed us that the reverse grid favours the more conservative competition. Simon won seven of the 16 races and was on pole position in five of the eight rounds and still wasn’t able to take the title home. Most importantly, this year has showed us once again, the great team spirit we have and the magic our team is capable off. We had some really big tasks at hand during the season and our team members dealt with it in a very impressive way. Tschops Sipuka did an amazing job in his first year of the GTC championship. His maiden win after just 6 rounds was a testament to it. We leave this year’s championship on a positive note,” commented Terry Moss, All Power Audi’s team manager.
Audi now offers extended peace of mind motoring
Johannesburg, October 09, 2019 - All new Audi vehicles are sold with theAudi Freeway Plan (AFP). This is a comprehensive service and maintenance programme designed to give the customer the best value in terms of peace of mind motoring for the duration of the contract.

Audi now offers extended peace of mind motoring


  • The standard Audi Freeway Plan is a comprehensive maintenance and service plan that covers all Audi vehicles for the first 100 000 km or five years
  • Audi drivers can now extend their Audi Freeway Plans to 300 000 km or 10 years
  • The Audi Freeway Plan extension is a benchmark offer available in the automotive industry
Johannesburg, October 09, 2019 - All new Audi vehicles are sold with theAudi Freeway Plan (AFP). This is a comprehensive service and maintenance programme designed to give the customer the best value in terms of peace of mind motoring for the duration of the contract. The AFP eases the bother of budgeting for unexpected service and maintenance expenses and protects all Audi vehicles within its first five years and/or 100 000 kilometres (whichever occurs first). Audi customers now have the opportunity to extend the standard AFP to an impressive 10 years and/or 300 000 kilometres - a benchmark aftersales offer for customers who are more likely to hold onto their vehicles for a longer period of time or who are looking to retain the value of their Audi vehicle.

The Audi Freeway Plan extension is a stand-alone plan which has been created specifically for Audi vehicles. It is invaluable for those who are close to the end of their existing contract but want to continue driving their Audi vehicle safe in the knowledge that it will be cared for properly. It includes Audi's Vorsprung promise of service excellence and ensures that only trained and experienced workmanship are appointed to maintain the vehicle; that only genuine parts are fitted; and that specialised technical equipment and diagnostic tools are used in servicing the car.

The AFP covers services, wear and tear items and certain repairs after a specialised Audi Dealer assessment. It also warrants against potential defective workmanship, replacement and repair of defective parts on condition that the AFP policy and terms and conditions have not been invalidated. In addition, the AFP allows for participation in Audi Assist which is Audi's roadside assistance programme that provides support in an emergency event.

"We are all aware that vehicles become costly to look after as they become older. At Audi we have also acknowledged that general consumer spending pressures have resulted in longer ownership cycles. For this reason the newly launched Audi Freeway Plan extension is great value for those customers wanting the added peace of mind when owning and looking after their Audi vehicle," said Trevor Hill, Head of Audi South Africa.

The Audi Freeway Plan extensions are now available up to a maximum of 10 years and/or 300 000 kilometres in increments from one year or 30 000 kilometres from the date of original registration. The coverage of the plan is immediate. Quotes and sales of the AFP extensions are available from any Audi Dealership.
New Audi A1 Sportback: an ideal companion for an urban lifestyle
Johannesburg, September 04, 2019 - In 2011, a brand-new Audi model line made its debut in the shape of the A1, having found just over 13 700 South African homes since its launch, the compact hatchback is now ready for round two. Its dynamic design characterizes the new Audi A1 Sportback ...

NEW AUDI A1 SPORTBACK: AN IDEAL COMPANION FOR AN URBAN LIFESTYLE


  • Eye-catching, sportier design with taut lines
  • Infotainment and interior concepts from the Audi full-size class
  • Local packages offering convenience, customisation and an inclusive value proposition
Johannesburg, September 04, 2019 - In 2011, a brand-new Audi model line made its debut in the shape of the A1, having found just over 13 700 South African homes since its launch, the compact hatchback is now ready for round two. Its dynamic design characterizes the new Audi A1 Sportback and is the ideal companion in the urban environment while also being very well suited for longer journeys. With its infotainment and interior features on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines and package structures also provide ample opportunity for customization.

Exterior design: Striking with genes of the sporty Ur-quattro

The A1 Sportback has grown significantly in length - with an additional 56 millimetres, it now measures 4.03 metres. At the same time, the width has remained almost the same at 1.74 metres. The new-generation model is only 1.41 metres in height - including aerial, the car is 1.43 metres tall. The wide track and short overhangs provide for a taut, sporty look. The wide, low-placed Singleframe grille and the implied side air inlets dominate the distinctive front. Below the edge of the hood are three flat slits - an homage to the Sport quattro, the brand's rally icon from 1984.

The new A1 Sportback continues its resemblance to the Audi Ur-quattro and Sport quattro when viewed from the side: The wide, flat sloping C-pillar seems to push the car forward even while standing still. The roof contrast line, which is available in two dark colours (black and grey), ends above the C-pillar. This gives the impression that the roof is flatter and the complete car is even lower-slung. All lines on the flanks, from the window edge to the sill, slope upward toward the rear in a wedge shape. The distinctively highlighted wheels and the low shoulder line in between give the A1 Sportback a solid stance on the road.

The distinctive daytime running light graphics of the full-LED lights (standard on 35 and 40 TFSI) echo the dynamic wing shapes from sailing, known as hydrofoils. The design of the shutters for the main light also draws inspiration from sailing. The wing segments on the flanks create an impression of maximum width. A low-set, concentrated look in conjunction with the small rhombus segments in the top section of the headlights provides a sporty appearance.

The dynamic segmentation motif also features in the rear lights to reinforce the instant recognisability of the A1 light graphics. It is encased in the striking 3D geometry of the lens. The seamless light pattern of the graphics in the dark constitutes a remarkable feature of the two-part rear lights.

The new A1 Sportback is available in a choice of ten colours. The roof of the compact model can be optionally finished in a contrasting colour from the A-pillar to the roof edge spoiler.

A sporty character: the Edition #1

The Launch Edition model (known as Edition #1), based on the S line equipment line in Python Yellow paint colour and available from market launch, is particularly distinctive. It impressively showcases the design language of the A1 with numerous contrasts. Large 18-inch Audi Sport alloy wheels and black contrasting roof and exterior mirror housings, set powerful accents to create a sporty look. Borrowing from the legendary Audi Sport quattro, the LED headlights and LED rear lights are dark-tinted. The Audi rings in the Singleframe and the model designation on the back are black, emphasising an increased athletic and trendy appeal.

Freely combinable: the equipment lines
A new feature in the A1 Sportback is the equipment modular lines structure. This provides for a particularly high degree of flexibility for the customer.

Depending on the equipment line - Standard, Advanced or S line - the attachments on the exterior are available in various configurations. With S line equipment, Audi has emphasized the sporty character even more through numerous features. These include larger air inlets, additional sill trims, an elongated slit centrally below the hood with two fins and the larger rear wing. The top-of-the-line engine (Audi A1 45 TFSI) is also recognizable with its striking twin tailpipes.

Audi is additionally affording customers numerous possibilities to select colours and materials accordingly with the Black Styling Package and Contrast Package. The Black Styling Package includes the radiator grille in mate black; grille frame; front air inlet frame; rear diffuser and front spoiler, all in high gloss black. The Contrast Package offers a contrasting roof dome; exterior mirror housing; front spoiler lip and side skirts in Mythos Black Metallic or Manhattan Grey Metallic.

New look: the interior design

"The sportiest interior in the compact class," that was the stated aim of the design. The interior is accordingly driver-focused, with its emotive, customizable design. The eye is drawn in particular to the sporty compact unit of air vent nozzles, hood and the digital instrument cluster. All of the controls and the standard MMI touch display are strongly driver-oriented thus emphasizing the special cockpit character.

The display and the air vent strip on the front passenger side are integrated into an area in black glass look. The optional contour and ambient lighting package brings the interior design to life in the dark if desired through LED light elements in 30 selectable colours.

Various seat and upholstery options are available from standard cloth variations to other sport variants in cloth or leather/leatherette combination. Decorative inlays and accents in the interior of the vehicle provide additional cockpit design enhancements. The inlays are available in black (standard) or the optional slate grey colour. Accents come standard in black with optional colours in silver, yellow and mint.

More space and comfort: the space concept

The new A1 Sportback is much more spacious - making life much more comfortable for the driver, front passenger and rear passengers. Despite the compact exterior dimensions and the sporty roof line, adults in the rear seats still enjoy plenty of head and leg room.

Luggage capacity has increased by 65 litres. Normal capacity is 335 litres; with the rear seats folded down, this increases to 1,090 litres. Loading sill height is a comfortably low 67 centimetres.

Fully digital: operation and display

The new Audi A1 Sportback is fit for the digital future. Even the basic version comes standard with a fully digital instrument cluster with a high-resolution 8.8-inch display. The optional Audi virtual cockpit with an extended range of functions presents comprehensive and diverse information such as animated navigation maps and graphics of some driver assistance systems in the driver's direct field of vision.

Fully connected and always up to date: Infotainment

The infotainment concept in the new A1 Sportback comes from the full-size class. The MMI radio plus comes as standard - it can be operated via the multifunction buttons on the steering wheel and the display in the fully digital instrument cluster. In the top configuration, MMI navigation plus offers a 10.1-inch MMI touchscreen, which blends seamlessly into the black glass-look area. As with a smartphone, all commands are via touch input. The latest generation of voice control further improves the dialog between driver and car.

The optional Audi smartphone interface ensures you are always well connected on board the new A1 Sportback. It integrates iOS and Android smartphones using Apple CarPlay and Android Auto into an environment in the MMI programmed specifically for them, and offers two USB interfaces (1x USB-A, 1x USB-C with increased charging current). Another option, the Audi phone box, thus ensures improved reception quality with LTE support and charges the smartphone inductively via wireless charging according to the Qi standard.

Music and acoustics aficionados will be pleased to find a Digital Audio Broadcasting tuner with the Audi sound system and the Bang & Olufsen Premium Sound System. The optional B&O system drives eleven speakers with an output of 560 watts. Its 3D effect uses the windshield as a reflecting surface. Customers looking to upgrade their technology on the vehicle, are easily able to specify the Technology Package, which contains the Audi Virtual Cockpit; Audi Smartphone Interface and Audi Sound System for R9,900.

Light and particularly robust: the body

The body of the new Audi A1 Sportback includes components made out of hot-formed steel that form the backbone of the passenger cell. The rigid body and exact fits guarantee sportily precise driving and the absence of intrusive noise on board. With a front area of 2.07 sq. and a drag coefficient of 0.31, the new A1 Sportback offers very little windage.

Powerful and efficient: the engines

Whether running around town or going on a weekend excursion - its powerful engines in particular make driving the new Audi A1 Sportback so much fun. There is a choice of three efficient petrol engines with outputs ranging from 85 kW to 147 kW. Turbocharging, direct injection and a particulate filter are standard. Audi is making a seven-speed S tronic dual-clutch transmission available for the 1.0 and 1.5 engines. The exception is the top-of-the-range, 2.0 engine, where a six-speed S tronic transmission shifts gears as standard.

Sporty, poised tuning: the suspension

The axle design of the new Audi A1 Sportback delivers agile handling and a sporty, poised driving experience. The front suspension is a McPherson construction; a compact, lightweight torsion beam axle is used at the rear. Besides the basic suspension, there is an option for a tauter sport suspension. The Dynamic Package, available only on the 30 and 35 TFSI S line models, bundle equipment options to give the A1 Sportback an even sportier trim. This includes a sport suspension, red brake calipers and larger brake discs, a sound actuator and Audi drive select. The Dynamic Package contents come as standard equipment on the top-of-the-range 40 TFSI model.

The brakes of the new A1 Sportback can be precisely metered and provide a responsive, taut pedal feel. The optional hold assist enhances safety on uphill and downhill slopes by preventing the car from rolling after stopping. Wheels are available in sizes from 15 up to 18 inches.

Local packages: offering simplicity

Audi South Africa has introduced a new package concept which will be adopted for all new models to be launched. The concept aims to reduce complexity when ordering a new vehicle, considering that a customer is generally faced with a long list of options to choose from. It classifies key options according to a specific customer need and offers a straight-forward value proposition that is easy for a customer to understand. These packages have been defined by a combination of customer preferences as well as strategic options which aim to highlight Audi's uniqueness or technology enhancements.

The packages include:
  • Comfort
  • Technology
  • Sport
  • Lights (for 30 TFSI only)
  • S line interior
Within each package structure is a few options suited to the particular proposition. For example, the Technology package includes Audi virtual cockpit; Audi smartphone interface and Audi sound system.
Standard equipment
An extensive list of standard equipment is available on the Audi A1 30 TFSIS tronic:
  • 15 inch alloy, 5-arm style (Standard model)
  • 16 inch alloy, 10-spoke turbine style (Advanced model)
  • 16 inch alloy, 5-arm dynamic style (S line model)
  • Anti-theft wheel bolts
  • Space-saving spare wheel
  • Tyre pressure monitoring system
  • Tool kit and jack
  • Electronic Stability Control (ESC)
  • Electromechanical power steering
  • Hill start assist
  • Standard suspension
  • Start/stop system with regenerative braking
  • Halogen headlights
  • Headlight range control
  • Light/rain sensor
  • Separate daytime running lights
  • Additional front underbody guard plus underbody stone guard
  • Black decorative trims
  • Exterior mirror covers in Black
  • Exterior mirrors, power-adjustable and heated
  • Roof dome in body colour
  • 6 speakers
  • Bluetooth interface
  • Digital instrument cluster
  • MMI radio Plus with additional 8.8-inch centre screen integrated into black glass-look centre dashboard
  • Voice recognition
  • Accent surfaces unpainted, black
  • Anti-theft alarm system
  • Centre armrest in front
  • Dashboard accent surface in Black glass look
  • Decorative inlays in polygon structure, Black
  • Dimming interior rear view mirror
  • Driver and front passenger airbag with front passenger airbag deactivation
  • "Delta" fabric seat upholstery
  • Floor mats in front and rear
  • Folding rear seat backrest
  • Front passenger seat with height adjustment
  • Hand brake lever handle in leather
  • Head restraints in front and rear
  • Headliner in titanium grey fabric
  • i-Size child seat mounting on front passenger side and on outer rear seats
  • Leather-wrapped steering wheel, 3-spoke, with multi-function Plus
  • Luggage compartment package with variable loading & luggage net
  • Manual air conditioning system
  • USB type A interface for charging external devices
  • Windshield with heat-insulating glass
In addition to this, the Audi A1 Sportback 35 TFSI S tronic has the following equipment as standard:
  • 16 inch alloy, 10-spoke style (Standard model)
  • 17 inch alloy, 5-arm star style (Advanced model)
  • 17 inch alloy, 5-double-spoke style (S line model)
  • LED headlights
  • LED rear combination lights with dynamic indicators
  • LED interior lighting
  • Auto-dimming interior rear view mirror
  • Exterior mirrors in body colour
Further to this, the Audi A1 Sportback 45 TFSI S tronic includes the following equipment as standard:
  • 17 inch alloy wheel, 5-spoke design with platinum grey inserts
  • Audi drive select
  • Sports suspension with adjustable dampers
  • Exterior mirrors in platinum grey
  • Red brake calipers
  • S line exterior package
  • S line roof spoiler
  • 2-zone automatic air-conditioning
  • "Novum" fabric seat upholstery
  • Decorative inserts in polygon structure, slate grey
  • Cruise control
  • Interior in aluminium look
  • Manually adjustable lumbar support in front seats
  • Sports seats in front
  • Accent surfaces in silver
Pricing
The Audi A1 range is priced as follows, along with the standard Audi Freeway plan (5 year / 100 000 km) and inclusive of all taxes:
  • Audi A1 30 TFSI S tronic at R 359,900
  • Audi A1 30 TFSI Advanced S tronic at R 373,900
  • Audi A1 30 TFSI S line S tronic at R 388,900
  • Audi A1 35 TFSI S tronic at R 429,900
  • Audi A1 35 TFSI Advanced S tronic at R 443,900
  • Audi A1 35 TFSI S line S tronic at R 458,900
  • Audi A1 40 TFSI S line S tronic at R 488,000